The HopTechnic® laboratory provides cutting-edge services, analysis, and R&D for the brewing and hops industry. From the field to the finished beer, HopTechnic® enables hop growers, processors, distributors, and brewers to achieve the highest quality and most reliable consistency year-over-year, and batch-to-batch. We worked with HopTechnic® to turn this innovative brand into a marketable and accessible service for the global beer industry. Establishing HopTechic's creative direction, we merged agriculture and science to enhance the marketing potential of this one-of-a-kind business.