// All Slliders
Empire, Behind the Beat was a national cause marketing and partnership marketing campaign designed to create an emotional connection and strengthen brand awareness. Partnering with Boys and Girls Clubs of America and Notes for Notes, we gave Empire fans an opportunity to build Empire-themed music recording studios for inner-city youth.
Social Media integration across Empire's social platforms. Fundraising campaign supported by individual talent outreach, on-air promotion, and the Teen Choice Awards experiential event… it was loud, very, very loud.
We worked with Represent to create a line of 'Get Behind the Beat' apparel.
We created "Behind the Beat" to fit with Empire's overall look and feel.